Fueling Explosive Growth
Atomic Wings
Rubber and Road developed Atomic Wings’ next generation prototype to optimize for domestic and international expansion – both for inline new builds as well as retrofits to the existing system. The bold, distinctive design taps into the rich founder heritage story, capturing a zesty blend of New York street fare coupled with American comfort food and freshness cues throughout the guest experience. The result is a concept that’s accessible and easy to use across dine in, take out/mobile order and 3rd party delivery channels.
With over 100 units signed across the country in 2023, the new remodel has been a crucial part of the company’s ambitious growth trajectory.
“Our new remodel sets Atomic Wings apart in the industry, offering a cozy and inviting atmosphere. The design is not only visually appealing, but also streamlines the ordering process, providing an enhanced experience for both customers and franchisees.”
