Recent News
1/17/2024
The Halal Guys Franchises Keep expanding
We’re excited to see our new store design continue to fuel steady growth for The Halal Guys, with Forbes magazine reporting over two dozen new franchises opening between 2023–2024. The new design will be implemented across older locations in the coming year.
10/17/2023
Atomic Wings Celebrates Impressive Q3 Growth
With over 100 units signed across the country in 2023, Rubber & Road’s Atomic Wings 2.0 remodel has been part of the company’s ambitious growth trajectory – with a new identity and store design featuring a dedicated pickup station for third party deliveries.
1/1/2023
the Restaurant Floor Plans Remix
The pandemic changed the way people order food, and pizzeria owners adapted by rethinking their spaces. Rubber & Road director and principal Dana Zipser spoke with Pizza Today about the driving force behind the branding firm’s streamlined new design for Pizza Factory.
3/24/2022
Meeting Consumers' Changing Expectations Is Focus of 2022 Convenience Foodservice Exchange
Featured speaker Dana Zipser, principal of Rubber & Road, will advise attendees on how to take a larger bite out of foodservice market share. The key, she says, is in meeting customers where they’re at.
7/21/2021
The Halal Guys Unveils New Restaurant Design
The Halal Guys selected Rubber & Road Creative to work together on a design elevating the customer experience and brand identity for its growing international franchise. The new store pays tribute to the brand’s NYC roots and incorporates innovative safety precautions
6/10/2021
Au Bon Pain eyes Growth-Ready Future Under New Leadership
Ampex Brands, which took over in 2021, is working on a modernized prototype mixing experience and convenience. The new concept speaks to Au Bon Pain’s French roots while updating the experience for on-the-go and dine-in customers.
6/10/2021
The Halal Guys Gives Sneak Peek of Redesign
The Halal Guys has unveiled renderings of its redesigned restaurant concept, which pays tribute to its roots as a New York City street cart and incorporates safety precautions for customers during and after the pandemic, according to Margaret Carrera, chief development officer.
6/9/2021
The Halal Guys Elevate Brand Experience with New prototype
The Halal Guys worked with Rubber & Road Creative to create a new fast-casual design that balances the brand’s street cart roots and its desire to elevate the customer experience and brand identity as a growing international franchise operation.
4/20/2021
Pizza Factory Unveils New Express Model
Pizza Factory just released its renderings for Pizza Factory Express – a new quick-service format to support the brand’s thriving carryout and delivery business. The company is actively growing from its West Coast roots and adding restaurants across the nation.